Best 40 Inch Smart TV: Prices, Reviews & Ireland Guide

If you’re hunting for a screen that fits a smaller room without sacrificing smart features, a 40-inch smart TV hits a sweet spot many buyers overlook. These compact sets handle Netflix binges, live TV, and streaming apps just fine — and in Ireland, they often cost significantly less than their 43-inch cousins. That price gap makes the 40-inch category worth a closer look before you buy.

Popular Brands: Samsung, NordMende · Screen Size Range: 40-43 inches · Starting Price: €219.99 · Key Features: Full HD, Smart OS, WiFi · Top Retailers: DID.ie, Currys.ie

What is the best 40 inch Smart TV to buy?

For Irish buyers who want a solid 40-inch set without stretching to premium prices, the NordMende 40″ FHD Smart TV hits most of the right notes at a price that won’t require a second mortgage. TechRadar’s expert reviewers identify the LG C5 42-inch as the best-in-class for 40-43-inch screens, praising its picture quality and gaming features — but that model sits in a higher price bracket altogether.

Top picks from experts

TechRadar flags two standouts in the category: the LG C5 42-inch for quality-first buyers and the Amazon Fire TV Omni QLED 43-inch as the best budget option. Both are 43-inch models rather than 40-inch, which means a modest step up in screen real estate for a potentially higher price.

For Irish buyers shopping at the 40-inch sweet spot, NordMende brings three distinct models to the market, each targeting a slightly different buyer profile and wallet size.

Samsung vs other brands

Samsung’s presence in the 40-inch Irish market appears thinner than NordMende’s lineup. Research found a Samsung H5000F Series 32-inch HD Smart TV listed at €229.00 via ElectroCity — but notably, that is a 32-inch set, not the 40-inch category this article targets.

How much is a 40 inch Smart TV Samsung?

This is where things get tricky for Irish shoppers hunting a Samsung 40-inch. Detailed Samsung 40-inch model pricing and availability proved elusive in current Irish retail listings. The research surfaced a 32-inch Samsung model but drew a blank on confirmed 40-inch Samsung prices and stock levels.

The gap matters for budget-conscious buyers: without verified 40-inch Samsung pricing in the Irish market, it’s unclear whether Samsung can compete on price with NordMende’s €219.99 entry point.

Current pricing in Ireland

NordMende 40-inch models provide the clearest pricing picture in the Irish market. The NordMende 40″ FHD Smart TV (ARTV90040FHD) starts at €219.99 including VAT at Ennis Electrical — one of the lowest starting prices in this screen category. Joyces lists the same model at €219.95, with an alternative ARTV40FHD variant priced at €239.95.

Model comparisons

NordMende’s three 40-inch variants occupy distinct price tiers. The entry-level ARTV90040FHD delivers Full HD 1920×1080 resolution with HDR10 and HLG support at €219.99. The mid-range ARTV40FHD sits at €239.95, while the flagship ARTX40FHDSM reaches €269.95 at Joyces — the premium reflects a fully integrated DVB-T-T2/C/S-S2 tuner and LED display with Micro Dimming.

Which is better, a 40 or 43-inch TV?

The three-inch difference between 40 and 43-inch screens sounds small on paper, but it translates to roughly 15% more viewing area on the 43-inch. For most small rooms, that extra screen space makes a noticeable difference without the jump to 48 or 50 inches that can overwhelm a compact space.

Size differences for small rooms

Expert guidance suggests 40-inch screens work best in rooms where the viewer sits 1.5 to 2 metres from the TV — typically bedrooms, studio apartments, or home offices. The LG screen size guide for the Irish market recommends matching screen size to viewing distance, with 40 inches suited to those tighter configurations.

Viewing distance recommendations

For Full HD content on a 40-inch set, optimal viewing distance falls around 1.8 to 2.5 metres. Step up to 43 inches and that range shifts only slightly — but the 43-inch benefits more visibly from 4K content, where the extra pixels reward a closer seat.

Is a 40-inch TV big enough for a living room?

Whether a 40-inch works in a living room depends entirely on your seating distance. A 40-inch Full HD screen looks crisp and proportionate for viewing distances between 1.8 and 2.5 metres — typical for studio flats, compact living rooms, and bedrooms. If your sofa sits further back, the screen will look small relative to the space.

Room size guidelines

The LG Ireland guide recommends matching screen size to viewing distance, with 40 inches comfortably handling rooms where the distance from sofa to screen stays under 2.5 metres. For larger living rooms with 3-metre-plus viewing distances, stepping up to 48 or 55 inches makes more sense.

Recommendations for different spaces

For a main living room where multiple people watch together from varying distances, a 40-inch risks leaving viewers at the edges straining to make out details. For a secondary room or a compact apartment where one or two people watch from a fixed sofa, the 40-inch delivers satisfying picture without wasted screen.

What is the lifespan of a 40 inch Smart TV?

Modern smart TVs typically last 7 to 10 years with regular use before components like backlights begin to fade. The NordMende 40″ FHD Smart TV comes with a 2-year parts and labour warranty that requires no registration — a straightforward support promise that exceeds what some budget brands offer.

Expected durability

The 50 Hz refresh rate on NordMende’s 40-inch models reflects standard panel technology rather than high-performance gaming specs. For streaming TV shows, movies, and regular broadcast content, this refresh rate poses no practical limitation. Heavy gamers seeking 120 Hz panels will need to look at premium models outside this price range.

Factors affecting longevity

Two factors most influence a 40-inch smart TV lifespan: usage hours and ambient conditions. Running the TV 8+ hours daily accelerates backlight degradation. Rooms with poor ventilation or direct sunlight exposure stress internal components more than climate-controlled spaces. A well-ventilated bedroom or living room at normal Irish household temperatures should see the set perform reliably for at least seven years.

Specs at a glance: NordMende 40″ FHD Smart TV ARTV90040FHD

Three retailers confirm the same specs for NordMende’s flagship 40-inch model, giving buyers confidence in the specification sheet. The panel delivers Full HD 1920×1080 resolution with HDR10 and HLG support — standard HDR formats that cover most streaming content.

The NordMende 40″ Smart TV operates on TiVo OS with voice control capability, delivering a smart platform that integrates Netflix, RTE Player, YouTube, and Amazon Prime Video out of the box.

— NordMende Official Ireland

For the 40-43-inch size category, the LG C5 42-inch is identified as the best available option, offering excellent picture quality and gaming features that set the benchmark for this screen size.

— TechRadar

Related reading: Samsung TV remote fixes · 5G home internet guide

When weighing 40 against 43-inch options for Irish homes, RTINGS-rated 40-inch TV picks from Currys and others offer valuable retailer insights.

Frequently asked questions